Evidently, negotiations have been initiated between Heidi’s management and the Pax Food Corporation. Pax is quite keen for Heidi to become their “official” spokesperson for the Pressata line of lunch sandwiches. THE ENTIRE LINE including the Arizona Turkey, Chicken Vera Cruz and Mozzarella Pesto Melt. Pressata is a trademarked business term, meaning that ONLY Pax has exclusive rights to market and sell sandwiches under this name.
If you live in a big city, you’ve seen these restaurants and you know they are easily the most upscale “white-collar” lunch destination in town. Pressata sandwiches sell for about twice what other “normal” sandwiches cost the lunchtime consumer. Heidi will most certainly glamorize this brand even further. Sources say point-of-sales collateral could include life-sized cardboard cutouts placed in every existing Pax retail outlet in America.!!
This deal really has the potential for business story of the year…only eight more months and we’ll know for sure!!!
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